

This then targets are a more defined audience and also boosts your visibility in Search and Maps. This makes your business look even more reliable and gives customers the idea that you are willing to amp up their experience of your business even before entering. They don’t have to guess what it’s like on the inside and can decide on doing business with you. Imagine giving your customers a ‘virtual tour’ of your location for them to get a feel of the place even before entering and they can immediately see how much you have to offer. If you have a panoramic image of the exterior of your storefront, you can actually use the same app to do the same for the interiors of your establishment.

It makes the purchasing experience, even before entering the store, all the more convenient. This is because having a Google Street View within your GMB listing improves trust in your customers, knowing that you’re located in the right place and even boosts passive marketing – a person may refer your clothing store, for example, where they’ve bought a great shirt to their friends by showing them the street where you’re located. Google’s Street Cars even have a schedule of visits to update streets per city.īeyond being a fun way to travel the world without leaving your bedroom, Google Street View is great for businesses too.Īlmost half of the time, map searches result in an actual store visit and GMB listings with ‘virtual tours’ of their surroundings often get twice the number of physical visits than listings without them. It has been particularly beneficial for consumers who regularly use mapping products to see which businesses are near them, consult with when looking for directions to get to a landmark or someone’s home or simply ‘travel the world’ when they’re stuck at home during quarantine. Launched in 2007, Google Street View provides 360° panoramic images of streets around the world.


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